Facebook Ads & Audience Network
The number one reason you need to advertise on Facebook is that getting any substantial traction from the organic activity on your business page won’t yield results.
With over 1.49 billion members worldwide and close to 22 billion ad clicks per year, Facebook provides businesses with the largest advertising opportunity since search engine marketing.
When you post to your business page of let’s say, 100 followers, only maybe 10 of those 100 might see your post.
When you advertise, you increase that amount and then some – showing it to more of your audience and others who might show an interest in any of the areas you target your ad for.
Speaking of targeting, whether it is by interests, demographics, behaviors, connections, age ranges, languages, or locations, you can dig deep with Facebook’s targeting capabilities to ensure you’re getting your ads in front of those who would benefit most from the products and/or services you are offering.
In addition to showing your ad to more people on Facebook, your ad also gets shared on Instagram and Facebook’s Audience Network.
Facebook Audience Network is an off-Facebook, in-app advertising network for mobile apps.
Advertisers can serve their ads to customers who are using mobile sites, such as ESPN, Bustle, Huffington Post, as well as apps other than Facebook, including mobile games, extending their reach beyond the social platform while still getting to use Facebook’s exceptionally powerful ad system.
Over 1 billion people a month see ads from the Facebook Audience Network, including around 32% of the top 500 free apps on Google Play.
If you want to keep up and even beat your competitors, it’s time to join other businesses and use the Facebook advertising platform as part of your marketing strategy.
Contact Laura with Outside The Bock today for your free no-obligation digital media services consultation. I know my way around Facebook ads and can help you get the results your business deserves.